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Lalueza Bosch, Ferran;McKie, David;Xifra Triad, Jordi
Competing identities
The state of play of PR in the 2010s

The end of the first decade of the 21st century has been marked by significant shifts in the power, practice, and theory of public relations. Alongside the continuing global expansion of connectivity, ecological degradation, and social media, more recent events – such as the global economic downturn and changing public attitudes to business – are creating different operating conditions. Academically, the rise of different voices in journals, books, and research has been paralleled by the declining power of the ruling paradigm of late 20th century public relations. The old centre has not held and a diversity of opinion that is less insular, and more socially concerned, continues to emerge. These newer voices differ on perceptions of present, past, and future – not only are there disagreements on what public relations is now, but on what public relations has been, and on what public relations might be. In examining public relations and identity construction in these more visibly competitive and uncertain times, Barcelona Meeting COM #1: International PR 2011 Conference looked beyond business competition to competition between nations and cities, between practitioners in different professions, and between different academic disciplines. The conference invited a wide range of contributions: that reflect, and that reflect on, the spectrum of possibilities of these conditions; that address current issues and trends; and that speculate on future pathways. This book includes a selected group of papers that were presented at the International PR 2011 Conference.

Editorial UOC, S.L., 2011 Fuera de Coleccin 96 p. 0 x 0 cm Libro electrnico ISBN 978-84-9788-538-6 19 angls


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Aspectos esenciales de la Criminologa actual
Aebi, Marcelo F.;Cerezo Domnguez, Ana Isabel;de la Corte Ibez, Luis;Gimnez-Salinas Framis, Andrea
(Editorial UOC, S.L., 2016) 320 p. 26

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digital: La calidad de los contenidos audiovisuales en la multidifusin digital
Francs i Domnech, Miquel;Gavald Roca, Josep;Llorca Abad, Germn;Peris Blanes, lvar
(Editorial UOC, S.L., 2012) 234 p. 23

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digital: Radiaciones ionizantes. Utilizacin y riesgos I
Ortega Aramburu, Xavier;Jorba Bisbal, Jaume
(Universitat Politecnica de Catalunya. Iniciativa Digital Politecnica, 2004) 530 p. 16

MS CONSULTATS

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La poltica, malgrat tot
Burgaya Riera, Josep
(Eumo Editorial SAU, 2019) 384 p. 24

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digital: GEOMETRA DESCRIPTIVA. SISTEMA ACOTADO: APLICACIONES
Diaz Minguez, Rodrigo
(Universitat Politcnica de Valncia, 2015) 316 p. 6

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Arbitraje y derecho administrativo. Teora y realidad
Esplugues Barona, Carla
(Publicacions de la Universitat de Valncia, 2018) 366 p. 34

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Propiedades de los materiales y elementos de construccin
Sastre Sastre, Ramon;Muoz Salinas, Francisco
(Universitat Politecnica de Catalunya. Iniciativa Digital Politecnica, 2010) 184 p. 21

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Ficcin y videojuegos
Cuadrado Alvarado, Alfonso;Planells de la Maza, Antonio Jos
(Editorial UOC, S.L., 2020) 216 p. 22

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Obemat 2.0. Programa per al tractament de l'obesitat infantil
Varios autores
(Publicacions URV, 2020) 56 p. 12