Over these hundred years, radio has shown an extraordinary ability to adapt to change. This could have inspired a celebration centered on a historical analysis of the first century of broadcasting. Such an approach might have taken the form of a strictly academic conference. However, the dialogue and collaboration between Cadena SER and the Universitat Autònoma de Barcelona led to a different outcome: the conclusion that the best way to celebrate the first 100 years of radio was to reflect, both locally and internationally, on the present and future challenges facing the medium. The recognition of the era of change we are experiencing —with its uncertainties, the proliferation of disinformation, and the powerful emergence of Artificial Intelligence made us consider the necessity and opportunity of a collective, critical, open, well-documented and rigorous reflection. This was, precisely, the starting point of the congress: to bring together the industry, professionals, and the academic world to carry out a joint analysis focused on the future of the medium.

Servei de Publicacions de la Universitat Autònoma de Barcelona, 2025
126 p. · · ISBN 979-13-88031-05-2 · Gratuït · anglès
Matèria: Societat i ciències socials : Estudis sobre els mitjans: publicitat i societat
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