In the world today is increasingly important for all types of organizations have policies and communications strategies with clear and effective society. It is a common need for government agencies (municipalities, universities, governments), for companies (multinational and small, industrial or service) and also for all kinds of cultural, recreational or social. But knowing the demands and capture the proposals to move the society is not easy. Hence the birth and rapid development of the communication department and the figure of the DirCom responsible for transmitting these proposals and act as both receiving antennas to help organizations to position itself to developing a sustainable competitive. In this book the reader will find the contributions of fourteen first-rate authors, and academics DirComs to crumble the most current known to be those who want to manage and engage in the management of communications in all types of businesses and complex organizations, in also an increasingly complex world.

Bellaterra (cerdanyola del Vallès): Servei de Publicacions de la Universitat Autònoma de Barcelona, 2009 · Aldea Global, 22
250 p. · · ISBN 978-84-490-4766-4 · 9 € · castellà
Matèria: Biografies, literatura i estudis literaris : Biografies i prosa de no-ficció